Founded in October 2017, COVE entered the market as an esports brand that aimed to create a place called home, a safe haven for all gamers, and that is what they did and will continue to do.

 

Over the years, COVE has built a reputation as the first-movers, giving Malaysia’s gaming community many memorable moments, whether it be through the 1st of its kind Cove Hub, a highly rated simracing esports hub developed to support aspiring and casual gamers, or their Cove Agency, a creative marketing and event company best known for their ideation, conceptualization and execution of the biggest simracing event in Malaysia, 3 years running.

 

COVE’s mission is not only to raise the bar, but also to bring out the gamer in you, and its vision? To be a way of life.